Product Review Television
Advertisements reviewed?
Hello everyone…
I am preparing a report on the effectiveness of Advertisement campaigns n need a small help from you all…
I just want you all to answer the following questions:
1.What impresses you more in an advertisement?
a. The quality of the product
b. The product ambassador
2.Who do you prefer to see in any advertisement?
a. Cricketers
b. Filmstars
c. Anyone will do until the advertisement is simple and convincing
3. What is the most appropriate media for advertisements?
a. Newspapers
b. Television
c. Internet
d. Hoardings
Reply only the option no.(reason for the ans is optional)
please mention your age and city
1. a. I am not sure what you mean by “product ambassador” — I assume you mean “spokesperson” or “celebrity endorser.” While an endorsement from Tiger Woods might have a slight influence on my selection of golf clubs, it would have no influence on non-golf product purchases. Quality and price are always the primary considerations.
2. c. See above.
3. NONE OF THE ABOVE. It all depends on the product, the target audience, the message, and other factors. Each of these three (newspapers, TV, or internet) are likely to be elements of a large national campaign. I have no idea what “hoardings” means.
This is absolutely NOT a useful place to conduct a survey; the sample is not random (nor, apparently, geo-targeted as you may need), nor are you likely to get a significant number of replies. Nor should anyone feel comfortable posting their age and location on a public web site. (FYI, I’m over 40 and live in California.)
Mark Welch
Internet Marketing Consultant
http://www.MarkWelch.com/
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